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Our goal is to be the leading supplier of commercial swimming pool equipment and aquatic supplies serving the commercial pool industry in the United States and overseas.

In keeping with that goal, we established the website to offer our customers a reliable and accessible Internet resource for the latest information about Lincoln and the commercial pool equipment and supplies industry. It is our continuing objective to provide an on-line resource that meets and surpasses our customer's expectations, reflects our management philosophy, and enables us to continue to be a progressive industry leader.

Our vision is:
  • To present to our customers the leading website in the aquatic profession serving the commercial swimming pool industry.
  • To operate with the highest moral, ethical and legal standards.
  • To be committed to:
    • Simplifying our customers ordering by making products, services, and information easily and conveniently accessible.
    • Providing prompt, knowledgeable, and friendly customer service.
    • Offering dynamic and useful site content.
  • To provide:
    • A convenient source of information about our products and services.
    • Accessible and accurate information and solutions.
    • 24 hour-a-day, 7 day-a-week site access.
    • Seamless integration with Lincoln's customer service, sales force, and product offerings.

Lincoln is dedicated to providing a web experience that is above and beyond others in our industry.

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